Why is maintenance important?
Website maintenance can impact your business’s first impressions, SEO strategy, security and sales. Whether you’re a business owner or creating a blog, you’ll want to make sure that when people and search engines land on your site, they will immediately see the benefits of your site’s offerings — or risk losing them. This means that your ability to rein in and retain online interest lies primarily in your website maintenance.
Having said that, if you go too long without regular website maintenance, your site could suffer in the process. Your website will begin to run slow, stop converting leads, potentially house malware and get hacked, thereby causing problems for those who click on it. It could even stop working altogether.
Let’s dive deeper into the benefits of website maintenance:
Paying attention to website maintenance is essential for your site’s SEO strategy. Consider this an opportunity to establish a routine process of monitoring and improving your website’s SEO, ranging from updating content to fixing broken site links. These bits of information are what a Googlebot looks out for when it crawls your website. In this initial stage of analysis, Google is determining the value of your website, potentially affecting your ability to rank first page or not down the line. Ranking positively on search engines can help drive traffic to your website, bringing customers to your business. That said, ranking poorly will make it harder for people to find you online.
Sales are the lifeline of any online store. More people purchasing from your ecommerce site translates to a healthy and functioning business. To ensure keeping sales figures high, you’ll want to keep certain technical glitches at bay which could deter your customer’s shopping experience. Some common ecommerce site problems include bugs in product ordering, check out and payment processes, or failed discounts and free shipping due to an error. Furthermore, people shopping online rely on quality images and the ability to zoom in on a product that they otherwise would have tested at a store. It’s especially important that you offer professional images, videos or other visual support to cover any gaps that come with not being able to physically try on clothes or shoes. Along with seeing images, customers also want to get as much information as possible about their potential purchase, so you’ll want to invest time in writing product descriptions that can attest to your business reputation.
We are proud of our progress
Over the course of the last two years we have managed to successfully complete over 450 projects.
Our overall client number is over 200, but 42 of them are still active with us. Monthly maintenance, social media management or major active projects.
Our rating is impeccable. We have always been able to perform great service to our clients, and therefore they have chosen to come back to us every time.
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