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What is a CRM system?

A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps.

Main purposes :

Managing Sales

Managing Client Relations

CRM Systems

Examples of CRM are sorted by types, such as general use, inbound lead management, sales tracking, social tracking, and a fully integrated system. Most software solutions fall into one or two or multiple CRM types. For instance, HubSpot CRM is an inbound marketing CRM, but it has general, all-purpose tools as well.
Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
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