Apple’s most sold product is the iPhone. This phone has changed the market by bringing new features on their technology, like their powerful chipset, cooling mechanisms and 4K display.

The iPhone has over 1.8 billion active[1] users as of June 2018. These users spend more than $90 billion a year on apps, games and music on iTunes. No other phone company has as many customers or as much revenue as Apple does. That makes them the biggest smartphone company in the world by a wide margin.

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With the iPhone’s bigger screen sizes, larger storage capacity and better cameras, more people can now afford the device. In 2021, it’s estimated[2] that Apple sold a record 242 million iPhones, helping to fuel the company’s strong financial performance. But the iPhone isn’t just popular around the world. It also serves an important function for people who live in countries with poor cellular networks. For example, people use iPhones to connect to the internet when they can’t get a good signal on their phones.

However, the iPhone’s design, including the battery, has been criticized as being prone to[3] failing after only a few years of use. Users have experienced malfunctioning batteries that stop holding a charge, and even exploding devices, causing injuries or even death.

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One of the biggest changes that Apple has made with the iPhone over the years is its larger screen size. It started releasing its phones with 3.5-inch screens in 2007 and then switched to a 4-inch display a few years later. However, Apple also switched to using lithium-ion batteries[4], which are more expensive than the lithium-ion batteries used in most other phones. As a result, the cost of an iPhone has steadily increased over the years. By 2017, the price had increased by more than 80% compared to the original model. Despite these price increases, Apple continues to be one of the most popular brands in the United States and around the world.

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The iPhone X was[5] released in 2017, starting at $999. It was the first iPhone to come with a 5.8-inch screen and it also had an edge-to-edge display with no bezels surrounding the screen. It was also the first iPhone to include a facial recognition system as an alternative to the traditional fingerprint scanner. Unfortunately, many users experienced problems with the facial recognition system and the device also had other hardware problems. The iPhone X was also criticized for its high price. Some experts estimate that Apple lost more than $200 billion because of the device’s failure to capture a huge share of the smartphone market.

Conclusion

In 2019, Apple announced[6] the iPhone Xs, iPhone Xs Max, and iPhone XR. The new devices have many of the same features as the iPhone X but with smaller price tags. They have also made some minor improvements to the Face ID system. The cost of the new devices ranges from $749 to $1,099.

After the problems with the last generation of iPhones, some people were skeptical about Apple’s ability to change and improve its products. The iPhone Xs, Xs Max, and Xr[7] are viewed as being improvements over their predecessors.

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References

1. [1]Marketing Strategy: What It Is and How to Create One

https://www.coursera.org/articles/marketing-strategy

2. [2]iPhone 14 vs the best Android phones: Spec showdown

https://www.zdnet.com/article/iphone-14-vs-the-best-android-phones-spec-showdown/

3. [3]Understanding consumers’ perspectives of electronic waste in an emerging economy: a case study of New Delhi, India

https://link.springer.com/article/10.1007/s40974-022-00242-9

4. [4]Electronics are built with death dates. Let’s not keep them a secret.

https://www.washingtonpost.com/technology/2022/08/02/why-gadgets-die/

5. [5]Android vs. iOS: Which smartphone platform is the best?

https://www.digitaltrends.com/mobile/android-vs-ios/

6. [6]The Case of the Nosy Neighbors

https://mit-serc.pubpub.org/pub/nosy-neighbors

7. [7]Android vs. iOS: Which smartphone platform is the best?

https://www.digitaltrends.com/mobile/a